David Ross

David Ross a.k.a. “The Doctor,” is a true serial entrepreneur.  In the 70’s, Ross co-founded and served as President of Ross-Ehlert Photo Labs, a nationally recognized commercial photo lab, in Chicago.  After 20 years in the lab business he was drawn by his love of yachting and reopened the renowned custom shipyard, Burger Boat Company in 1993 as co-owner, President & CEO for 15 years.


With childhood roots from Chicago amidst the wildly popular Chicago hot dog culture, Ross always had a calling to get into the hot dog business.  In 2009, he acted on it and attended Vienna Beef’s Hot Dog University earning his PHD – Professor of Hot Dogs.  Next he purchased a top-of-the-line hot dog cart and opened up the business at the Farmer’s Market in Manitowoc, Wisconsin.

He decided to move on from the cart into the restaurant business.  In 2010, he partnered with the Teo Family from New Jersey.  Sharing a passion for quality and perfection, Ross and the Teo Family now own two restaurants in the greater Milwaukee area with definite plans to expand.

DR. DAWG has been featured in both the Milwaukee Journal Sentinel and Milwaukee Magazine several times and is emerging as The Hot Spot in the region for Vienna Beef® Chicago-style hot dogs and Maxwell Street Polish sausage; Niman Ranch® prime-grade, fresh-ground, all-natural char-grilled burgers; and, Scala’s® fresh sliced Italian beef/Italian sausage sandwiches. DR DAWG’s fresh, hand-cut fries, either regular or garlic/rosemary have become wildly popular throughout Milwaukee.

In January 2014, DR. DAWG entered into the frozen chili dog business.  Each package contains two Vienna Beef® (all-beef) franks generously ladled with the Doctor’s special recipe Texas-style (no bean) Chili and topped with real Wisconsin cheddar cheese.  They are currently available at Sendik’s Food Market, Woodman’s Markets and Festival Foods throughout Wisconsin.